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Some of my past projects
Optimizing conversion rates and user experience.
Collaborated with several teams to integrate Addgene's ebook collection onto the same domain as the purchasing site. Merged five pages, and five separate forms, into one while maintaining brand consistency across all touchpoints. Increased lead generation, with all ebooks hitting 1,000 downloads within four months of the change.
"Three words I would use to describe Steven after my years supervising and working with him would be: adaptability, initiative, and tenacity. Steven had to be adaptable at our nonprofit because so many different tasks and responsibilities were thrown at him, from digging into our Google analytics for new data to supervising our CRM through HubSpot.
Steven saw that we were underutilizing HubSpot and set up multiple new workflows, anticipating our forthcoming strategy of making strategic decisions based on gathering user insights. More often than not, if I asked Steven for some particular information or report, he already had it on hand, seeing the need before I did.
That initiative and the tenacity he demonstrated allowed him to both showcase his critical thinking skills and share his rich domain knowledge. I can honestly say I learned a great deal from him during our time together, for which I am grateful!"
- Eric Perkins, Director of User Experience
“I had the privilege of working with Steven during my first internship, and during that time, I witnessed firsthand his exceptional skills in managing, teaching, collaborating, and mastering CRM platforms.
As a manager, Steven is a fantastic leader who has a unique ability to foster an environment where team members feel valued, motivated, and understood.
He is also an excellent teacher, taking time to break down complex concepts in an accessible manner. His knowledge of CRM platforms, from automated workflows to consistent branding, is expansive. He was always willing to share his expertise with others, patiently guiding me through tasks and ensuring that I understood and felt confident in my own ability to perform the task.
I wholeheartedly recommend Steven as someone who excels in leadership, collaboration, and CRM expertise. His contributions to our team were invaluable, and I’m confident he’ll bring the same level of excellence to any team he’s part of.“
- Sarah Gordon, Marketing Intern
Building brands that people connect with.
Created the brand and website for a photography business, setting them apart by telling the story of what makes Amelia's Lens of Joy unique. This allowed users to connect more with the photographer, and provided clear expectations of what the process would look like from start to finish.
Crafting events that lead to action.
Developed and hosted first ever webinar for Mary's Meals USA, where founder, Magnus MacFarlane-Barrow, and team shared about the crisis happening in Ethiopia, inspiring donors to take action.